The Bloody Zit File

The marketing geniuses responsible for so much of what we are all exposed to every day of our lives have a tendency for self-congratulation which rivals that of even Hollywood. In a column entitled The Hard Sell, The Globe and Mail, B4, May 31, a cinema ad created by Bos, Toronto, about a froster beverage they branded Bloody Zit is critiqued by three of their peers: Target Marketing, St John’s, TBWA, Vancouver, and Lowe Roche, Toronto.